Building a $5M concierge practice with ultra-high-net-worth patients through premium positioning.
$15K
Average Patient Value
$15K
Avg Patient Value
+328%200
Total Patients
-50%$5M
Annual Revenue
+257%98%
Retention Rate
+12%Dr. Warren was running a traditional concierge practice with 400 patients paying $3,500/year. She was maxed out and couldn't raise prices without losing patients. She wanted to go ultra-premium but didn't know how.
We repositioned her practice for ultra-high-net-worth individuals with a new $15K-$50K annual membership tier. This included exclusive services, 24/7 access, global coverage, and white-glove concierge. We reduced patient count while tripling revenue.
Months 1-2
Months 3-4
Months 5-6
"I was terrified to raise my prices 4x. Voltage Capital showed me that I was massively undercharging and helped me build services worth $15K+. I now have fewer patients, more income, and work I actually love."
Dr. Elizabeth Warren
Founder, Premier Concierge Medicine
Premium positioning requires premium service delivery
Fewer patients at higher prices often means better outcomes
UHNW patients expect white-glove service and pay for it
The right 200 patients are worth more than 2,000 wrong ones
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