Voltage Capital x SaaS Agency
The Growth Engine
Medical Revenue Operating System (MedRevOS). 90-day infrastructure build for elective healthcare practices. Install Revenue Control Systems, build enterprise value, and prepare for capital events.
Investment
$30,000
Duration
90 Days
Structure
Infrastructure build phase
Target
Medical and elective healthcare
Confidential
The Proposal
Voltage Sales exists to act as a Pre-Transaction Operating Partner for profitable, ambitious founders in the medical and elective healthcare space who want to grow, institutionalize, and ultimately transact.
We are not consultants. We are operators who embed directly into practices to create measurable enterprise value through the Medical Revenue Operating System (MedRevOS).
Built specifically for high-ticket elective healthcare, recurring optimization medicine, and cash-pay practices.
We Serve
- Medspas and aesthetic clinics
- Hormone optimization clinics
- Compounding pharmacies
- Concierge medical practices
- Cash-pay specialty practices
- Practices with $3M to $25M revenue
The Reality
- -Clinically excellent but operationally exposed
- -Sales infrastructure weak or nonexistent
- -Founder/doctor dependent for revenue
- -Reactive marketing with no pipeline visibility
- -No systematic upsell or LTV expansion
- -Often underpriced relative to value delivered
We are not building marketing packages. We are installing a Revenue Operating System for Medical Growth over 90 days.
The Medical Revenue Operating System is built on five core pillars. Each tier activates deeper layers of this system.
Patient Acquisition Engine
Predictable, scalable new patient flow through paid, organic, and referral channels.
Conversion Infrastructure
Landing pages, booking systems, speed-to-lead automation, and sales scripting.
Lifetime Value Expansion
Membership models, reactivation campaigns, upsell sequences, and referral systems.
Automation and Data Visibility
CRM pipelines, automated follow-ups, KPI dashboards, and reporting systems.
Leadership and Revenue Rhythm
Weekly revenue meetings, team KPI ownership, and founder independence planning.
Three tiers designed to produce measurable ROI at every level. Each must be concrete, implementable, and increasingly institutional.
Bronze Playbook
Patient Flow Foundation
Install predictable new patient acquisition and basic conversion lift in 90 days. Produce ROI even if nothing else is upgraded.
Core Offer Clarification
- Define primary high-margin growth service (hormone optimization, GLP-1, aesthetic package)
- Simplify front-end offer with low-friction entry (consult, diagnostic, assessment)
- Offer positioning document and pricing audit with recommendations
Lead Capture and Conversion Infrastructure
- Dedicated landing page per core service with booking CTA
- Speed-to-lead automation: auto-text, auto-email within 60 seconds of inquiry
- Missed call text-back system for after-hours leads
- Intake form that pre-qualifies and segments leads
Paid Advertising: Launch Campaign
- Meta ads (Facebook and Instagram) targeting local high-intent audience
- Google Search ads on high-intent keywords (medspa near me, hormone therapy city)
- Monthly ad budget management with performance reporting
- Creative testing: 3 to 5 ad variations launched per platform
Google Business Profile Optimization
- Full GBP audit: categories, photos, posts, services, Q&A
- Review velocity system: automated post-visit review request
- Weekly GBP posts and updates for local visibility
Basic CRM and Pipeline Visibility
- Set up CRM pipeline (lead, booked, showed, converted, lost)
- Automated lead status tracking and follow-up reminders
- Weekly KPI snapshot: leads, bookings, show rate, conversion rate, cost per acquisition
Reporting and Rhythm
- Weekly performance email with KPI dashboard
- Monthly strategy call for optimization and scaling decisions
ROI Logic: If a practice has a $3,000 average patient value, Bronze needs to generate 2 to 3 new patients per month to break even. Most will see 5 to 10+ new patients monthly, producing 3 to 5x ROI within 90 days.
Silver Playbook
Revenue System Builder
Everything in Bronze plus conversion optimization, lifetime value expansion, and organic growth systems. This is where revenue becomes predictable.
Everything in Bronze, Plus:
Conversion Rate Optimization
- A/B tested landing pages for top services
- Sales scripting for front desk and patient coordinators
- Objection handling guide for consultations
- Call tracking and recording for quality review
Reactivation Campaigns
- Dormant patient reactivation sequence (email and SMS)
- Targeted offers for lapsed patients based on last service
- Re-engagement series tied to seasonal promotions or new services
Membership and Recurring Revenue Model
- Design and launch a membership or subscription program
- Pricing, packaging, and positioning for recurring revenue
- Automated enrollment and renewal workflows
- Monthly membership performance tracking
Referral System
- Build and deploy structured referral program
- Automated referral tracking and reward fulfillment
- Staff incentive program tied to referral generation
SEO Foundation
- On-site SEO audit and fix (titles, meta, schema, speed)
- Launch SEO Super Funnel: service x city landing pages (10 to 20 pages)
- Monthly content: 2 to 4 blog posts targeting long-tail medical keywords
- Local citation building and backlink outreach
Enhanced Reporting
- Full KPI dashboard: acquisition, conversion, LTV, churn, referral rate
- Revenue attribution model by channel (paid, organic, referral, reactivation)
- Monthly deep-dive strategy session with executive summary
ROI Logic: Silver adds 3 revenue layers (reactivation, membership, referral) on top of acquisition. A practice with 500+ past patients can often generate $10K to $30K in reactivation revenue alone in the first 60 days. Membership adds predictable monthly recurring revenue.
Gold Playbook
Full Revenue Operating System
Everything in Silver plus full operational infrastructure, advanced analytics, multi-location readiness, and founder independence planning. This is MedRevOS fully installed.
Everything in Silver, Plus:
Advanced Conversion Infrastructure
- Custom web application or patient portal
- Virtual consultation booking and pre-qualification system
- AI-assisted chat for 24/7 lead engagement on website
- Multi-step nurture sequences by service interest and stage
Full Sales Engine Institutionalization
- Complete sales playbook: scripts, objection handling, closing frameworks
- Sales training for patient coordinators and front desk
- Role-play and certification program for sales team
- Commission and incentive structure design
Multi-Location and Scale Infrastructure
- Deployment kit for launching new locations on the same operating system
- Standardized SOPs for onboarding new staff into the revenue system
- Centralized reporting dashboard across all locations
- Playbook for acquiring and integrating new practices
Advanced Analytics and Intelligence
- Predictive patient lifetime value modeling
- Cohort analysis by acquisition channel and service line
- Revenue forecasting dashboard with scenario modeling
- Transaction Readiness Score: diagnostic for enterprise value assessment
Founder Independence and Team Development
- Leadership development plan: transition from operator to CEO
- Weekly revenue meeting framework with agenda templates
- Team KPI ownership map: who owns what metric
- Succession planning and hiring roadmap for key revenue roles
- Delegation framework for removing founder from daily operations
Authority and Content Production
- Thought leadership content: webinars, speaking assets, authority articles
- Case study production and portfolio storytelling
- Social proof engine: patient testimonials, before-and-after documentation
- PR and media outreach strategy for practice positioning
ROI Logic: Gold installs the full operating system. Practices at this level typically see 30 to 50% revenue increases within 6 months. The Transaction Readiness Score provides a measurable before-and-after for enterprise value. Multi-location deployment compounds returns across the portfolio.
Frequently Asked Questions
Infrastructure First. Then Scale.
This 90-day infrastructure phase builds MedRevOS first so scale happens on a stable foundation. Revenue Control Systems. Enterprise value. Transaction readiness. Then deploy across the portfolio.